Most of its programming is aimed at children and adolescents ages 8–16, while its weekday morning edutainment programs are targeted at younger children ages 2–8. The channel's programming consists of original first-run television series, along with occasional broadcasts of theatrically-released and original made-for-cable movies and select other third-party programming. Its programming runs from Sunday through Wednesdays from 7:00 a.m. to 8:00 p.m., Thursdays and Fridays from 7:00 a.m. to 9:00 p.m. and Saturdays from 7:00 a.m. to 10:00 p.m. (Eastern and Pacific Time).
Since July 1985, it has shared its channel space with Nick at Nite, a nighttime service that airs during the interim hours, and is treated as a separate channel from Nickelodeon by Nielsen for ratings purposes; it features reruns of older primetime sitcoms, along with some original series and feature films. Both services are sometimes collectively referred to as "Nickelodeon/Nick at Nite", due to their common association as two individual channels sharing a single channel space.
As of February 2015, Nickelodeon/Nick at Nite is available to approximately 91.7 million pay television households (81.4% of households with at least one television set) in the United States.
Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).